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Sapsucker tries to take root in a booming RTD market | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
By Christopher Lombardo

“What better way to make a big launch than right during sap season?” That’s what Tim Lute, CEO of Sapsucker is asking, as the beverage brand is launching an RTD right around when maple trees are tapped.

http://strategyonline.ca/2021/04/14/sapsucker-tries-to-take-root-in-a-booming-rtd-market/
 

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